Shot in 2015, this spot for the Jorge Gurgel MMA Academy was developed and produced by the Storyforge team – we were seeking a human angle on mixed martial arts, and decided to explore the stories of an under-dog fighter & one of his young fans.
Client: Jorge Gurgel MMA Academy
Agency: Storyforge Collective
Co-directed by Nathan Jacobson, Alex Lerma, & Seth Rice
Director of Photography: Alex Lerma, Seth Rice
Editor: Nathan Jacobson
Colorist: Alex & Amelia Lerma
Sound Design: Seth Rice